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New relaxer uses straightening creme that is 100% derived from plants.
January 8, 2014
By: Christine Esposito
Editor-in-Chief
Creme of Nature is rolling out Straight from Eden, a brand new relaxer system that utilizes a straightening creme that is 100% derived from plants. Straight from Eden utilizes two activators—one liquid and the other a creme booster—that play a critical role in performance. Once combined, the pH rises to effectively straighten the hair with a less damaging effect. “We have clinically proven that natural oils in the relaxer creme are alive and present at the point of activation,” s...
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